Marketing communication models are developed based on various studies that explain how communications work in marketing a product.They act as important tools in understanding how communications work in real life marketing situations and for developing a communication strategy.Communication strategy can make or break a brand by creating an image or perception in the minds of customers positively and they may make a purchase.
There are the following models of marketing communication namely:-
1) AIDAS MODEL
2) DAGMAR MODEL
3) HEIGHTENED APPRECIATION MODEL
4) ADVERTISING EXPOSURE MODEL
5) MODEL OF JOYEE
6) LEVIDGE AND STEINER MODEL
2 comments:
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